2012年10月22日星期一

smiled at Hermes back in Vietnam

I discuss the Hermes Paris-based haute couture is a manufacturer of luxury goods, which earlier this year announced by the World Association of luxury as the most luxurious brand in the world, followed by Louis Vuitton, Chanel, Christian Dior and Versace. Four years ago, the brand came 170 years after Vietnam with a shop in Hanoi, and last week, the second arrival was marked by a new branch in Ho Chi Minh City. Hermes CEO Patrick Thomas has arrived in the country to attend this special event. Since this first visited, a senior Hermes, the country is its presence as a recognition that Vietnam saw a potential market. At first I felt little interest in the fact that high-fashion boss Vietnam came, but soon fear memory of a story about Hermes bags to a local model recently told me. The model of the Hermes boutique Hanoi says it had ten series of fashion bags, each with imported last four bags in different colors. Each set collected VND2.9 billion or U.S. $ 140,000, and the customer may purchase all four of them. I was shocked by the price of ten digits in Vietnam, and told him that these bags should be for display only, since that could afford these exorbitant prices? But the model smiled and shocked me the second time in a few minutes. "The bags were sold immediately. Some customers have complained that the store manager is not booked products for them," she said. Hermes says the model never produce large volumes and ten sets of bags in Vietnam was a great favor to this market. Sustained growth over sluggish economy Ten sets of bags, priced at $ 1.4 million, or VND29 dollars were estimated sold in a few seconds! Is it seem like a joke? But it is a fact worthy of confidence, because he told the president of Hermes, the local media that the company has experienced a steady annual growth of 20 to 30 percent during his four years in Vietnam. I asked the model are current customers of luxury goods, and she said that the pockets models still out of reach. "We went to the store to window shop. Tycoons dare Even older models do not give their Hermes bags," she said. Sun bought the bags? "Ladies and gentlemen," she said. Tens of thousands of local companies have disappeared from the economy, many real estate moguls depressed market frozen. Small manufacturers are struggling to survive by usurious loans to banks. The Treasury has even concern that the state budget is not expressed in a position to increase the base salaries of the civilian workers who are already suffering from high prices. But the boss Hermes always wore a broad smile at the announcement of the opening of the second branch in Vietnam, which he said is one of the very few shops that sell the 16 world divisions of the company products. "It will be very interesting to know who actually buy Hermes handbags, belts and watches worth 7-8 figures in Vietnam dong in the middle of these difficult economic times," many local journalists in at the ceremony opening Hermes Ho Chi Minh told me.

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