2013年5月17日星期五

Chanel Cruise: Karl Lagerfeld launches in Singapore


  There was a time when Singapore was the jewel of the East of the British Crown, the man, the game was part of everyday life.

In these days, the condition of the island is better than a paradise for the latest gadgets and pockets bulging known, but through the eyes of Karl Lagerfeld, cricket gear is still relevant mode in such fees colonial spaces.

If Lagerfeld sent models down the Chanel Cruise Collection Fashion Show last in Singapore last Thursday was one of the surprises of the evening, the incorporation of the utensils of cricket in the region.

Performed by someone else could a bat and shins as purely symbolic, prissy and a little moan to be considered worthy.

Instead, the subtle nods, unless the colonial past of the island surprised, delighted and brought out fierce nationalist property between the two Poms and Aussies in the audience. The Australian team prepares to buy Chanel large because the area hits stores in October, when the new Chanel flagship store in Melbourne.

9 May event was the first time an Asian city Chanel has decided to host the lucrative Cruise Collection. It was also the first visit to Singapore Lagerfeld as creative director of Chanel. (He attended decades ago.)

When asked on the eve of the show, why he chose Singapore, the master of one-liners simply said, "Why not" (My suggestion on world domination and a possible visit to Australia was met with a shrug. We take that as a maybe.)

After the show, Lagerfeld admitted that "Asia is the future of the world."
Fantasy is better than reality

The collection was presented at Loewen cluster in Dempsey Hill, a World Heritage Site in an old barracks. It was heavy, industrial, freshly painted. (The cruise collections of Chanel famous represented in unusual places, including old Parisian bus to Santa Monica Airport to Central Station and the Grand Los Angeles to New York.)

So while Lagerfeld had not spent much time in Singapore, he does not have much - or - time in India in front of his Paris-Bombay collection for Chanel in 2011. At the time, he told reporters "Imagination is better than reality ... it's much more inspiring not to go to places than to go."

His main inspiration for this collection was Gabrielle "Coco" Chanel and see if they opened their first store in France in 1913.

It has ultra-thin female figures, wide leg pants, flowing skirts with brand bicolor pumps, soft pencil dresses, dramatically after five dresses and a lot of courage to bare skin to show your tan produced this piece. Lagerfeld accessorized with flowers many brands beads, sequins and camellia.

Chanel was the first fashion house, a cruise collection. Miss Chanel wanted to offer his well-heeled clients a wide range of lightweight comfortable and flattering clothing for tax recreational activities such as sailing, cruising in the pool, go to a spa and general jet-set. It launched the look of elegance with practical, with easy-care fabrics such as jersey.

Other labels have since followed, including Stella McCartney, Ralph Lauren, Gucci and Yves Saint Laurent. Dior presented its cruise collection 19 May in Monaco.

The range almost seems made for Australia and will be a business priority for Chanel.

Among the 1,000 spectators at the Singapore show were David Blakeley, CEO of Chanel (Australia and New Zealand), and his colleague Ian Clark, CEO of fashion, with four sets of VIP Australian customers. Blakeley said: "The collection is perfect expired as it starts early in the Australian summer with its lightweight construction and manufacturing, it is well accepted by customers in Australia.."

Global Head of Chanel fashion, Bruno Pavlovsky, told Life & Leisure Australia can prepare geographical difficulties, but certainly not the customer loyalty. Chanel has 180 boutiques worldwide. Australia has five, Singapore has only two.

"With five stores, I think it is a good sign," Pawlowski said. "Something really works well between Chanel and Australia." You must convince your clients, customers, the press, that what you do makes sense. Fashion is about the ability to start six times per year, from scratch. "

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