Gucci chief said the luxury industry alignment with slowing economy

   Manufacturer of luxury then fit because the demand for premium products, aligned with the overall economy for the first time in a decade, said the CEO of Gucci Group.

"The luxury industry for the first time in the last 10 years, faced with challenges that did not exist before," Patrizio di Marco said today in an interview with Bloomberg Television. In a difficult economic environment, consumers are looking for more "insurance" for orders, he said.

The owner of Gucci, is based in Paris Kering SA, reported last month sales in the first quarter, which estimates that the luxury goods company, the lowest quarterly growth in more than three years in a volatile economic climate posted more silent in Europe. Competitor LVMH Moet Hennessy Louis Vuitton SA and Hermes International SCA also reported slowing sales growth.

"There was a time when luxury was very apropos logo, label, name, and that was more than enough," said di Marco. "Now you have a company with integrity, values, values ​​and integrity must be sent to the customer and they feel so that you actually have to engage with them and build a lasting relationship. This is basically the current and future challenges facing the industry . "

Kering fell 1 percent to € 168.40 at 13:53 Paris Stock Exchange today that the decline in the broader market. The shareholders of the company, formerly known as PPR SA, in favor of the name change on 18 June known tune.