Bugatti made ​​a foray into fashion

  Bugatti Automobiles SAS , a manufacturer of cars that are as extreme speed , because they are included in the price , takes a turn in the fashion world . The unit of German carmaker Volkswagen AG launched a collection of clothing and accessories for men and opening a chain of stores around the world to sell.

Offering everything from shirts to suits and watches or handbags whose designs are inspired by the aerodynamic body of his car , wants to Bugatti in order to raise awareness of the brand, even among those who can only dream of owning one of his models , as Veyron costs more than € 1 million each .

Celebrate the launch on Thursday in Milan, where Fashion Week is in full swing, Bugatti introduced its Lifeline collection of the most famous art museums of the city : the Accademia di Belle Arti di Brera.

"It is not merchandise ," said Massimiliano Ferrari , Managing Director responsible for the brand, which explains how the development of the Bugatti collection led with his Italian tailors and craftsmen whose identity has refused to disclose .

Exhibiting one of the colors on the screen in a showroom next to the museum courtyard , said director Daniele Bugatti Andretta sure to detail it reflects something of the car. One side of the neck of a suit jacket , for example , was a blue - the color most associated with the brand. On another rack of clothes , Andretta showed how some of the inner wall of a jacket was shaped grille of the car. The shape of the front pockets on jackets or other lines of stitching on a shirt copied other small features of the car.

The fabric for the combinations only Loro Piana , an Italian fixture in the world of used clothing .

There are also monograms and silver brooches in the dance of elephant symbol of the brand made ​​.

As for watches and other accessories , Bugatti is in partnership with the Swiss watchmaker Parmigiani and others.

There is a space for women : a skin bag blue crocodile -shaped grille that looks like a silhouette of a horseshoe.

To get a sense of exclusivity , Bugatti produced only 431 units of each item. Once they were all sold , Bugatti will begin next collection . The number commemorates the speed record from the Bugatti Veyron Super Sport achieved in 2010 , making it the faster production sports car in the world . For the privileged owners of cars , Bugatti has something to make it even closer to the jewels of the road : colors and design features can design a personalized service from their cars , clothes, bags and other sports equipment .

Bugatti will open a showroom in Milan in October before they . Creation of the global sales network The first of 35 planned to open stores network in Hong Kong and Shanghai in 2014.

On key rings , mini-cars , leather bags , umbrellas and deodorants , which can be purchased on their website, Bugatti is transforming the selection to make it more exclusive and Mr. Ferrari said .