It's official : Chanel is the coolest fashion brand

authentic chanel outlet , followed closely by Prada and Alexander McQueen followed the name of the coolest fashion brand in the world . Each label is followed on the top 20 of the annual CoolBrands list with Chanel to $ 13, from Prada and McQueen to 14 or 19th Apple's top of the table that is compiled of 38 " key influencers " - including Daisy Lowe , Julien Macdonald and Sadie Frost - and chosen from 3,000 consumers . Car brand Aston Martin to second place , while Rolex came third and fourth Nike. Glastonbury reached number five . authentic chanel bags Other names included in the top 20 YouTube ( 6) Google ( 7) Twitter ( 8) , Virgin Atlantic (9 ) and Ray-Ban (10).