2013年9月12日星期四
Minnesota Academic research suggests that repel women to buy luxury goods rival
Fendi bags that could push the romantic rival ? And what message is that the Birkin bag really - perhaps a pronounced " reverse" ?
Cheap Chanel Bag
This is the proposal of a new study about women and luxury goods was published in the Journal of Consumer Research .
University of Minnesota researchers Yajin Wang and Vlada Griskevicius began to explore why women want luxury products - a market of U.S. $ 525 billion per year only .
Sometimes , the researchers concluded , because they know other women want their companions were in favor .
In a series of experiments , the researchers motivate women to keep their relationship by imagine to be their romantic partner flirty and intimate with another woman at a party activated.
Then they evaluated the wishes of participants for luxury goods.
" In one study , participants were also physically brand logos luxury handbags , shoes , T-shirts , and the cars that are about twice as large as compared to those who are not the subject had attracted jealous at the party ," the authors explain .
" While men often have luxury products for the opposite sex, women often seek to expensive goods for the same sex to flaunt . "
But it 's not just "mate guard" when it comes to this Fendi bag . The authors argue that a woman buy a luxury to have fun or to report their status and taste.
The authors found that women said they would be less likely to a man whose partner was wearing a suit and luxury accessories to pursue.
" The women of different ages and the status of the relationship be deduced that the woman with designer accessories and a committed partner , has " the authors conclude.
"They also spontaneously close , the partners financially for these luxury goods. This information is particularly useful if their relationship is threatened by another woman .Discount Louis Vuitton "
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