Western Australian style will be shown on the world stage, with Perth Fashion Festival organisers heading to Singapore for Blueprint, a two day trade show at the Audi Fashion Festival later this month.
Blueprint is a one-stop fashion trade show for East-West exchange, created to highlight up and coming international and Asian designers.
Amongst these will be WA's hottest design talents One Fell Swoop and one of Australia's most coveted designers, Yeojin Bae.
"Perth Fashion Festival has provided me with the perfect introduction to the Asian market. I am thrilled to be showcasing my collection at Blueprint 2012 as a result of the relationships I built with the Singaporean fashion buyers and Blueprint trade organisers that attended PFF in 2011," Ms Bae said.
Last year was the first that PFF Director, Mariella Harvey-Hanrahan attended the Audi Fashion Festival, opening the gateway to international industry peers.
As a result, there was significant interest in WA designers and the 2011 PFF was visited by Singaporean fashion buyers and Blueprint trade organisers.
Ms Harvey-Hanrahan will be joined this year by fellow West Australians, renowned photographer, Russell James, and One Fell Swoop designers Nina Ergic and Daniel Romanin.
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