Gucci Guess loses last battle

  We must admit that we thought the case was done Devine v. Gucci and dusted, but apparently not.

 In May 2012, Devine was to condemn, Gucci $ 4.7 million (£ 3 million) in damages decided by a court in Manhattan that he copied a number of design features legendary brand label. However, he won the second round of litigation court, this time in Italy - the country of birth of the two brands.

READ Gucci received $ 4.7 million in damages for breach of the GUESS brand

The victory was by the court in Milan on 2 May not have any claims of violation of Gucci issued a 83-page decision rejecting presumption against. In addition, the court ordered the cancellation of the Italian diamond pattern Gucci G logo and "Flora" pattern brands. Registrations canceled three Italian brands and four brands that contain cover the European Community. In addition, the court also rejected the rights of the Gucci logo in a "Square G".

The complaint was filed by Gucci in 2009, with those in New York, Paris and China, but it took four years to materialize.

Paul Marciano, CEO of Guess said. "The tactics of Gucci are nothing less than bullying because of their infinite resources, Gucci forum shopping was in the world to try to stop guessing from the expansion of the accessory business successfully is fundamentally wrong and unacceptable .. There are global trends that Gucci follows when someone is fashionable, they are not "Mr. Marciano said:" GUESS in this regard. my opinion, the three-year fight in New York and Milan four years due to a massive and unnecessary litigation that could easily have been solved with a simple phone call that Gucci has done n ever. "

Gucci confirmed to WWD that he appeal the decision. The costumes in France and China are not yet completed.