Let the show begin: New fashion event in Hong Kong on the map

Two British expatriates changing the face of fashion in Hong Kong with a fair to connect brands with the rapidly growing markets in Asia-Pacific. miu miu red bag Caplowe Peter and Richard Hobbs are the men behind the hub, as "the first prestigious international fashion retail business-to-business exhibition in Asia, connecting global brands with invoice influential retailer and business partners in the Asia-Pacific". The first show will be held from August 28 to 30 at the AsiaWorld-Expo. "We want to put the hub on the fashion map and the people of Hong Kong to talk about fashion," says Caplowe its showroom in Sheung Wan. "This is the first show, so everyone watching and waiting to see how it goes." The Hub has been signed 100 brands, but expected more. Over 700 customers, mainly from Asia, also signed. A self-funded startup, Caplowe said they targeted resources with the greatest influence. "And talking to brands, they all say, China, China, China." The duo skillfully made big up partnerships in China, Shanghai Mart, the largest International Trade Mart Standing Asia, which has a database of more than 400,000 companies. It brings 300 of his buyers. Hobbs Caplowe also with the information center of textiles in China to work an organization "responsible for the movement of people in the manufacturing industry in China in the food chain of fashion." "The [Chinese] government is actually very low this kind of thing," says Caplowe. "They are involved encouraging Chinese fashion company with international companies to improve their skills." Brands exhibiting at the hub are a mix of European, American and Asian labels with a preference for men's fashion, jeans, small labels and contemporary heritage. The line-up includes the likes of Y-3 by Yohji Yamamoto, British label Barbour outerwear, Bailey of Hollywood, Orlebar Brown, Sunspel and Spanish brand Desigual. Of the British American heritage road the hub labels has attracted in search of a larger foothold in Asia. With over 40 years of combined experience in the fashion, Hobbs Caplowe have an enviable contacts book. The preference for men's fashion this season is mainly due to their personal network. Caplowe co-founder of fashion consulting Warehouse Asia and is known in a huge global label for turning small Japanese brand Evisu shop. Hobbs has 8 Fortune consultation with the real estate brand of premium denim and has worked in branding, design, development and production of a range of denim and sportswear companies. Industry experts have often wondered why Hong Kong has never had a fashion week with success, or even a reputable salon, given its thriving industry. Attempts have been made, but no one understood. Through their industry expertise, and Hobb Caplowe hope to change that. As the dominance of luxury brands and high street makes and contemporary labels find a market, the hub, if it is the right to come at an ideal time. The categories streetwear, denim, contemporary brands to higher average assets prices have enormous growth potential in Asia. The renewed focus on men's fashion, and the increasing complexity of the Chinese market, also helps. "At the macro level, there is a much larger middle class before and of course many from China," said Caplowe. "When a critical mass of middle class you always get people who want more interesting to dress up. I think Hong Kong people want their game because they do not want, such as tourists watch from the mainland, down the bus with her Louis Vuitton handbags so there is a bit of hype, too. " But it is not only fashionable western brands on board. Some local labels such as Hong Kong Johanna Ho and mustache also signed, in order to see the potential buyers in Asia as the first step of internationalization needs. "We were very friendly with Richard [Hobbs] for a long time and I have been chatting with him on the Hub from the beginning," says co-founder Alex Moustache Daye. "In the past we avoided emissions trading route as a matter of strategy, focusing instead on our own brick and mortar stores., But we liked what he suggested and I am eager to develop guard time." The event has potential benefits for a small brand like Moustache - makes the modern dandy tailoring and ready-to-wear - stand on a higher platform. "The event can also help to merge what is already a scene from the exciting and vibrant Hong Kong menswear," says Daye. "It's pretty outdated and boring to Hong Kong as a gateway has to cheap to produce, when it was really seen much more than that., It is great to see the rest of the world finally" says Ellis Kreuger, co-founder Moustache. In addition to the presentation of their new press and buyers Kreuger and Daye are eager to meet other designers and brands. "It's a great representation of all different backgrounds in the world of men's fashion," Daye said, "I think this is really a group of avant-garde Normally fashion shows in Hong Kong are looking for brands factories or sourcing fabric stacked. ... this is the first that I know where the notes are to be seen by the press and buyers. " Caplowe said The Hub "is a completely different animal" Hong Kong Fashion Week is organized by the Trade Development Council and, he added, should be called Hong Kong Fashion Week will supply. For the hub Caplowe was inspired by the fashion shows Pitti Uomo in Florence success and Bread and Butter in Berlin. They aim to provide something different and creative to do in every season, what the taste of Pitti Uomo, which rely on large parties, fashion shows and interesting collaborations. The Hub work with Hong Kong artist Simon Birch and Stanley Wong, design the exhibition space together. cheap miu miu handbags Caplowe and Hobbs also set dates for another show in February, where they add a high-end design style. "We want to put us to work out a week instead of a tragedy," said Caplowe. "We want