pure luxury at a price

When the most famous luxury hotel in Dubai were linked with a group on the acquisition of UAE websites, eyebrows raised. After all, it seems odd to have a property of seven stars in addition to the muscles for company wellness applications, brunches and laser hair removal. Chanel Outlet Store Surely a hotel of this caliber would be hard to stay, when it was more exclusively accessible to the masses? An exclusive newsletters targeting spending 250,000 high net worth - but the prices were only sent to those on the Black Label Middle East Groupon newsletter. And they came at a price. The four classes offered last month included a spa package with tea Dh555, Friday brunch from Dh919, afternoon tea seven courses from dh599 and a Moroccan night of Dh699. While many advertise on the collective buying websites as a way to promote trade and increase the visibility of their company, the management of Burj Al Arab cooperation was different. "We have found that many feel that Burj Al Arab was inaccessible in the community," the marketing team of the hotel. Shows "The offer was not sent off, exclusive offers at Burj Al Arab, our main goal was to raise awareness for our This is a spot test and when we analyzed the results, we will decide the next steps.". Although it is a hotel experience for Groupon Middle East partnership is an example of the challenges high-end hotels in the summer season are facing in the United Arab Emirates. "If you are a hotel, you are dependent on the marketing business you do," says Alexander Kappes, the general manager of the site. "The business hotel uses traditional marketing such as advertising in newspapers and international television as CNN or BBC. Burj Al Arab feels traditional marketing methods do not reach the people he wants and is not the message he wanted to convey." Not to encourage summer temperatures in Dubai, visitors from abroad, but Mr. Kappes believe that there is a conflict of interest - one of the most exclusive hotels in the world with an online coupon? "Groupon is one of the few Web services do not support cash on delivery, you have to be activated via a credit card or debit card in order to use our site. This means that all our clients are in a game of pay or access to funds are already on the other, "said Kappes. "There is also a natural selection because a dh599 afternoon tea is something that many people can not afford, and many people have not the means. But it's all about the experience, it's not about the price, which is why the offer goes to a certain amount of target customers., it is not open to our entire database, it is for those who are exceptionally an experience. " The merger also shows the Groupon deal to align with the more upscale customers in the premium. It was Groupon who first approached the Burj Al Arab. This is certainly a change for the securities business, have all increased since fighting for a share of the credit crisis with multiple players. Michael Nederlof, CEO of Aegis Media, feels venture between Groupon and the Burj includes both partners change their strategies. "Company coupons change their business model, so there are now two pillars of revenue, rather than just one., You are sitting on a lot of data they probably similar income from revenue-sharing model with discount coupons can," he said. "With the Burj Al Arab offers This is an exclusive limited offer, perhaps at prices which receive a discount., You have access to that particular product or service, but it is limited to 200 people [for example] if you have a have to pay premium, and you must decide within 24 hours, and if you do, you get a discount of 20 percent. " The campaign is targeted surely experience Burj reach for many - do not say how much but Groupon. He concedes, however, that if the newsletter was sent by e-mail, the company has received its highest ever prices and bids were opened quickly picked up.Cheap Chanel Bag